Privacy policy

Last updated: 26.01.2026

The Wild Etch (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This notice explains how we collect, use, and safeguard your details when you visit our website, join our correspondence list, or make a purchase.

1. Information We Collect

We may collect the following information:

  • Contact details — such as your name and email address when you join our Archive List or contact us

  • Order information — including shipping address and purchase details when you buy through our store or Etsy

  • Technical data — such as IP address, device type, and browsing behaviour via cookies and analytics tools

  • Preferences — information you choose to share (for example, your Archive Inclination)

We only collect what is necessary to provide our services and correspondence.

2. How We Use Your Information

Your information may be used to:

  • Send Society Notes, catalogue updates, and archival correspondence (if you have given consent)

  • Fulfil orders and provide customer support

  • Improve our website and offerings

  • Maintain the security and integrity of our services

We do not sell or rent your personal information to third parties.

3. Email Correspondence

If you join the Archive List, we will send occasional correspondence regarding:

  • New catalogue entries

  • Limited releases

  • Archival updates

You may unsubscribe at any time using the link included in every email.

Our email communications are managed through Klaviyo, a secure email service provider that processes data on our behalf.

4. Sharing of Information

We only share your information with trusted service providers necessary to operate our business, such as:

  • Email marketing providers (e.g., Klaviyo)

  • Website and ecommerce platforms (e.g., Shopify)

  • Payment processors

  • Shipping partners

These providers are contractually obligated to safeguard your data.

5. Cookies & Analytics

Our website may use cookies and similar technologies to:

  • Understand how visitors use the site

  • Improve performance and usability

  • Support marketing and analytics

You can control cookies through your browser settings.

6. Your Rights

Depending on your location (including the UK and EU), you may have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion

  • Withdraw consent for email correspondence

  • Lodge a complaint with a data protection authority

To exercise these rights, contact us at:
contact [at] thewildetch [dot] com

7. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this notice, including legal and accounting obligations.

8. Security

We take reasonable administrative and technical measures to protect your personal data from loss, misuse, or unauthorised access.

9. Changes to This Notice

We may update this Privacy Notice from time to time. The latest version will always be available on our website.

10. Contact

For any privacy-related questions, please contact:

The Wild Etch
contact [at] thewildetch [dot] com